Sdu are publishers of professional information in the judicial, fiscal and government domains and offer relevant courses. Over the past decade the strategy has evolved from publishing print issues to publishing information through traditional and digital channels. Following previous attempts with other suppliers Sdu had a strong need for a central customer database to successfully service their subscribers in their ‘any time, any place’ information needs.
Together with the Sdu team – using an agile/scrum way of working – we effectively developed Sdu’s central customer database, where data is retrieved from their ERP-system Vista, the Data Warehouse and their CRM system eDeal. After real-time and daily data retrieval data is deduplicated, cleaned and enriched with new insights using valuable algorithms. As the ‘single source of truth’ Nominow feeds the relevant updated data back into the systems concerned.
Jeroen Kuerble, Director Publishing and Commerce, Sdu: “After lengthy orientations we were convinced that in Nominow we would find the right solution to render our desired 360 degree customer view. Nominow has proven to be not just a software supplier but a true partner that helped us define the infrastructure and implement the solution. Now the infrastructure is in place we will continue to connect additional data sources to create an even more comprehensive prospect and customer view. The fun has only started!”
Jeroen Kuerble, Director Publishing and Commerce: “With our 360 degree customer view the fun has only started!”
You know there’s a lot of market intelligence scattered around in your organisation. But somehow it remains a challenge to get the whole picture, an integrated and actionable insight into what your target groups are up to. Nominow has been developed to solve that issue for you.
Everyone in your organisation has specific needs when it comes to software solutions. And you have the thankful task to manage and integrate all these applications. Rest assured; Nominow easily integrates with your IT-environment and connects with other applications seamlessly.
Ever had the issue where the customer database was not up-to-date? Where you didn’t know if database A or B had the most recent data? We know, we have all been there. That is why Nominow implements a single source of truth for your customer data. Finally.
Managing Customer Data is a serious responsibility. From the 5th of May 2018 the GDPR legislation is in effect. This gives your Customers the right to see, limit of even delete their data. And above all you must be able to show an explicit consent. The Nominow customer data platform is a perfect solution to deal with this.
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