Tommy Hilfiger Europe are designing and selling bespoke lifestyle clothing and apparel across Europe. Their mission is to create a consistent omni-channel customer experience for buyers and fans resulting in increased brand loyalty and more sales. Back in 2009 they moulded plans to create a customer program: The Hilfiger Club.
The Valley created the heart of the program, covering 21 countries including the U.S. and South-Africa and over 3 mln customer records: a central 360 degree customer profile is created with data from almost any relevant touchpoint, both bricks and clicks. Nominow connects some 20 data sources, takes care of data hygiene, calculates customer insights upon actual behaviour, facilitates easy address selection, triggers relevant communication for individual customers and makes results transparent through easy-to-use dashboards. Hence, Nominow has proven to be a successful engine for day-to-day business results.
Ewa Badaruk, CRM Director Tommy Hilfiger Europe: “Our Hilfiger Club members spend on average 50% more with each purchase.”