Sdu are publishers of professional information in the judicial, fiscal and government domains and offer relevant courses. Over the past decade the strategy has evolved from publishing print issues to publishing information through traditional and digital channels. Following previous attempts with other suppliers Sdu had a strong need for a central customer database to successfully service their subscribers in their ‘any time, any place’ information needs.
Together with the Sdu team – using an agile/scrum way of working – we effectively developed Sdu’s central customer database, where data is retrieved from their ERP-system Vista, the Data Warehouse and their CRM system eDeal. After real-time and daily data retrieval data is deduplicated, cleaned and enriched with new insights using valuable algorithms. As the ‘single source of truth’ Nominow feeds the relevant updated data back into the systems concerned.
Jeroen Kuerble, Director Publishing and Commerce, Sdu: “After lengthy orientations we were convinced that in Nominow we would find the right solution to render our desired 360 degree customer view. Nominow has proven to be not just a software supplier but a true partner that helped us define the infrastructure and implement the solution. Now the infrastructure is in place we will continue to connect additional data sources to create an even more comprehensive prospect and customer view. The fun has only started!”
Jeroen Kuerble, Director Publishing and Commerce: “With our 360 degree customer view the fun has only started!”