“Our Hilfiger Club members spend on average 50% more with each purchase.”
Tommy Hilfiger Europe are designing and selling bespoke lifestyle clothing and apparel across Europe. Their mission is to create a consistent omni-channel customer experience for buyers and fans resulting in increased brand loyalty and more sales. Back in 2009 they moulded plans to create a customer program: The Hilfiger Club.
Ewa Badaruk, CRM Director Tommy Hilfiger Europe.
“With our 360 degree customer view the fun has only started!”
Sdu are publishers of professional information in the judicial, fiscal and government domains and offer relevant courses. Over the past decade the strategy has evolved from publishing print issues to publishing information through traditional and digital channels. Following previous attempts with other suppliers Sdu had a strong need for a central customer database to successfully service their subscribers in their ‘any time, any place’ information needs.
Jeroen Kuerble, Director Publishing and Commerce, Sdu.